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Search Engine Optimization, also known as SEO involves changing your website pages in a way so that they become more Search Engine Friendly and hence achieve high rankings in SERPs (Search Engine Ranking Pages).
Some of the most important factors involved in SEO include: SEO is a time taking process, and a new site can take up to 8 – 10 months to start showing in rankings for niche and competitive keywords on Search Engines.
There are various ways by which you can drive traffic to your website.
Paid Advertising PPC, also known as Pay-Per-Click Advertising by using Google Adwords or similar program.
Please note that Paid Advertising like PPC is also a kind of online marketing and promotion technique.
Before you start a links campaign for your website, or directory submissions, you need to decide the Keywords you will be targeting and the Anchor Texts which you will use for your links campaign.These anchor texts will use your important keywords in them which will help you in Search Engine Rankings for these Keywords.Here are a few tips which will help you make your anchor texts. Only use the most important Keywords in your Anchor Text It is a good idea to do some Keyword Research using a Keyword Tool like Wordtracker to decide the most important Keywords related to the theme of your website. If you impress the people listed well enough, or find a way to make your project look somewhat official, the gurus may end up linking to your site or saying thanks. Email a few friends when you have important relevant news asking them for their feedback and/or if they would mind referencing it if they find your information useful. Write about, and link to, companies with "in the news" pages. Do not try to get links from pages that list hundreds of off topic link partners. All sorts of charities, contests, and conferences link to their sponsors. When Aaron was sued by Traffic Power, he got hundreds or thousands of links, including links from sites like Wired and The Wall Street Journal. (Update: about a half-decade after publishing this article many of these article directories were penalized by the Google Panda algorithm & Google has grown to take a more dubious view of these sites as link sources - even though Google still syndicates their ads to these very same sites.) 13. The key is to be relevant and have links seem more incidental or complimentary rather than having it look like you are posting just for the links. Most smaller businesses are not well established online, so if your site has much authority, your review related content often ranks well. Two testimonial writing tips — make them believable, and be specific where possible.